DWE rebranding. DWE is a company based in Aberdeen, MD. DWE creates molded plastic products for breathing apparatuses, medical device assemblies and aerospace products. Their old logo was dated and hard to read. They contacted me to update it. I wanted to incorporate in the rebranded material something that showed their knowledge in molding of plastic and the detail that went into each product.


Below: Old logo end new logo. 


I asked a lot of questions about what they do and how they make their final products. It was one of those “Ah ha” moments when they showed me plans for a new product. I knew these plans would work great to bring consistency to their material and add an attractive textural element.